lot 67

lot 67

space

line

repetition

and scale

notes

notes

"The Ultimo"

"The Ultimo"

"Home builders cop a lot of flak and are accused of producing housing that is unimaginative, lacks innovation and is of poor design. The reality is that home builders(not architects) are retailers and provide an affordable product to a consumer". Dale Alcock

I find this quote sad. It shows how obviously the building industry is more concerned with selling the “product” to eager home owners, (“consumers”) than to develop the housing in a more energy efficient way that will benefit the future development of Perth. To me, these homes are just mass produced designs, attracting home owners with their enticing words like “dream home” and “perfect” and “modern”.